November 24, 2022

U.S. Radiator Partners with William Byron for the 2022 Snowball Derby and Beyond

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November 23, 2022 – U.S. Radiator has signed a multi-year partnership with NASCAR Cup Series driver William Byron. The Alabama-based company will debut as the primary sponsor of Byron’s Super Late Model for the 2022 Snowball Derby at Five Flags Speedway in December. They will also adorn the hood and quarter panels of the No. 24 late model at the 2023 Snowball Derby and one additional to-be-determined 2023 race and will be an associate sponsor on all of Byron’s late model entries in 2023. U.S Radiator produces American-made radiators and cooling systems, specializing in but not limited to high-performance street rods and custom cars.

“We are excited to partner with William Byron in the Super Late Model Series for the 55th annual Snowball Derby and the 2023 Season. A large base of our customers are grassroots people, ” U.S. Radiator President Philip Cochran said, “We welcome William to the U.S. Radiator family,” and we look forward to him being an essential part of our journey in 2023.”

The four-time NASCAR Cup Series winner and the 2017 NASCAR Xfinity Series champion returned to grass-roots racing in 2022 running a 10-race schedule with Wilson Motorsports. He kicked off a dominant season in the No. 24 super late model winning six of his first seven events, including the prestigious Slinger Nationals at Slinger Speedway and the Money in the Bank 150 at Berlin Raceway – both at his first ever visit to each track. 

“I’m excited to have U.S. Radiator join us for the (Snowball) Derby this year and for next year. They’re new to racing and we plan to give them a great experience,” Byron said. “I’ve really loved racing the Super Late Model this year with Wilson Motorsports. The guys have put together great cars and we’ve had lots of success with six wins. We’re looking to continue that with the Snowball Derby and more next year.”

Byron and the No. 24 U.S. Radiator Super Late Model will debut on track at Five Flags Speedway on Friday, December 2 with the 55th Annual Snowball Derby taking place on Sunday, December 4. For a complete schedule, visit If you can’t make it to Pensacola, you can catch all the action on

CONTACT:  Jody Letourneau,

About U.S. Radiator   For over 50 years, U.S. Radiator Corp. has provided cooling system confidence to car builders, travelers, and the industrial sector worldwide. The quality and performance of our American-made radiators take priority over all other aspects of our business. Everything is produced daily in the same factory in Gadsden, Alabama, by the same men and women who design and assemble our high-performance street rods, custom car, agricultural, industrial, and racing radiators.
For more information about U.S. Radiator, visit or call 323-826-0965